About Us – Elite Aid Ltd
More than just care — we’re here to make every day feel safe, supported, and meaningful.

Elite Aid Ltd is a family-run domiciliary care provider based in King’s Lynn, Norfolk. Founded by experienced frontline care professionals, we were born from a shared passion for doing care differently — with more empathy, more time, and more personal connection.

With over 14 years of hands-on experience in adult social care, our team understands the importance of trust, consistency, and respectful communication. We deliver high-quality home care to individuals who need a little support — or a lot — to live well and independently at home.
 

Our Mission

To enrich lives through safe, reliable, and person-centred care — always led by dignity, compassion, and professionalism.
 

Our Vision

We aim to be one of Norfolk’s most trusted home care providers, known for our personal approach, high standards, and the meaningful relationships we build with every individual and family we support.

Our Core Values

Compassion
Every client is treated with empathy, warmth, and understanding.

Integrity
We do what’s right — even when no one is watching.

Respect
We honour your choices, your routines, and your voice.

Excellence
We strive for the highest quality in care, training, and support.

Transparency
We keep communication open, honest, and collaborative.